ioi's preliminary Black Friday week estimates (W.E 29th Nov)

[mornelithe]

JayWood2010 said:

mornelithe said:

True, however, Thanksgiving is becoming a bigger and bigger part of the equation as well.  BF sales were down 7% YoY, while Thanksgiving was up 24%, I believe, and as I said above, Amazon saw a 24% increase YoY for both days combined.

Yeah, I noticed many places were breaking the Black Friday date on deals.  It only takes one retailer to get the snowball effect going for everybody else 

Well, it's not just one retailer, I actually view it sort of like the commercialized bastardization of Christmas, which now is basically the tail end of November, and the entire month of December.  They're going to do the same thing with BF/Thanksgiving, if it proves profitable.