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JayWood2010 said:

Online is growing but still not the same impact as in stores.  You would have to be at a store on Black Friday opening to understand what i mean by this.  

True, however, Thanksgiving is becoming a bigger and bigger part of the equation as well.  BF sales were down 7% YoY, while Thanksgiving was up 24%, I believe, and as I said above, Amazon saw a 24% increase YoY for both days combined.