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Machiavellian said:

Here is the thing, while people seem to throw worldwide into the equation all the time, do you think MS considered they would actually win worldwide when Sony is in more markets and has a stronger brand.  As I have mentioned before, what forum people consider important just might not be as important to MS.  For MS, having very strong sales in the US and UK is their primary objective and a win for the company if they can continue to increase momentum and stabilize the market in those regions.  When it come to worldwide MS would also have a huge hill to climb so probably in their projections, that’s not as big a deal as going equal with Sony in the US and UK.  

So for MS its not a worldwide situation since Black Friday is a US sales event.

 


Neither you OR I work for them so neither of us really know their goals. But I will say this. Before launch, someone asked the man in charge of the division if their goal was to win world wide and he said yes.

I don't know why they wouldn't. More markets, more consoles... more money.