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Ninsect said:
No, more taxes is mostly the reason


But thats just half the story.


Eg.   PS4 $400 (=321€) vs 400€

312€ is the US price without tax now lets add 20% (average EU tax) on top of that (no state in the US has 10% as far as I know all either have none 4, x 6,x and the max is like 9.45% (averaging at around 6% or so)

So 321 * 1,2 = 385€ 

385€ is stlll not 400€ even tho we just assumed the tax in the US is 10% and then added another 10% "eurotax" on top of it.