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KLAMarine said:
reggin_bolas said:
I love how people defend Nintendo by claiming it's making a profit on every Wii U sold. It's called market share loss. It's not a good thing regardless how many millions you make.

You think it's okay for Nintendo to keep selling under 20 million units every gen from hereafter as long as they make a profit?

Because that's pretty damn easy to do. Just keep releasing cheap and under-powered hardware and project between 10-20 million sold. Not a sustainable business model since it's all about growth.

Hmmm... If I had to choose between market share or profit, I'd choose profit every time. I'm trying to think of a scenario where the alternative would be a better option.

I'm no expert so I don't know. I just always thought it best to seek to be profitable first and foremost before chasing a larger market share.

Unfortunately Nintendo's president begs to differ with you.  Just study Nintendos own history and you'll you.  When the profit margin was so high for the 3DS and sales were very low Mr. iwata went into a panic mode...thus the immediate price drop of the 3DS price by 30% and the introduction of the ambassador program..