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reggin_bolas said:
I love how people defend Nintendo by claiming it's making a profit on every Wii U sold. It's called market share loss. It's not a good thing regardless how many millions you make.

You think it's okay for Nintendo to keep selling under 20 million units every gen from hereafter as long as they make a profit?

Because that's pretty damn easy to do. Just keep releasing cheap and under-powered hardware and project between 10-20 million sold. Not a sustainable business model since it's all about growth.

Hmmm... If I had to choose between market share or profit, I'd choose profit every time. I'm trying to think of a scenario where the alternative would be a better option.

I'm no expert so I don't know. I just always thought it best to seek to be profitable first and foremost before chasing a larger market share.