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I guess Nintendo's worried about short-term gain over long-term value. The damage being done to their brand right now will only be worsened if they don't attempt to cater to the west. Rare used to fill that void. I guess they're making a profit with less consoles sold. May be the DS line should sell less console also, as long as a profit is made? Seems to me that Nintendo is the small business while Microsoft and Sony are like Walmart and target....where small profit margin and large amount of units sold are enough for Sony and Microsoft to smash competition