Sony does have plenty of 1st parties, and could go into different genres if they needed to.
Microsoft can't, because they only have like 3 or 4 relevant IP... maybe 5, or 6 if you wanna include rare, and Battletoads, and Killer Instinct.
Nintendo... Obviously can. Smash brothers, Mario, Pokemon and Zelda games are powerful. I've never owned a nintendo console in my life, and I recognize that.