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Wow, come to think of it, EA probably could just have it's own console and survive. Maybe Ubisoft too. And Activision. Can you imagine CoD being an exclusive? And Destiny would be too. I can't see any others surviving on their own at this point though, and only EA would be guaranteed to survive in the long term. Of course, if all the big third party companies became first party, there wouldn't be much third party support anywhere, and Sony and Microsoft would actually start to struggle.