When will Sony Officially Cut the Price of PS4 to $299 / EUR299 / GBP249?

[Teeqoz]

poklane said:
Really depends on how the XB1 sells. Sony probably wont cut the price by $50 until the XB1 steadily outsells the PS4, let alone $100. Late 2016/early 2017 is my guess.

So....never?