Sony Not Expecting PS4's Profit Margins to Be As High as PS2

[curl-6]

iTechHeads said:

curl-6 said:

iTechHeads said:
 They also have some tough competition and not just from Microsoft, 

I'd hardly call Xbox One "tough competition". Sony won this generation pretty much by default after MS and Ninty shot themselves in the foot too badly to pose a threat.

Microsoft is being very aggressive and Sony can't afford to let them take back marketshare.
Microsoft IS Sony's biggest threat even though PS4 currently enjoys a 2:1 advantage WW.

Microsoft can be as aggressive as they want, the jury's in and PS4's been established as the preferred system. MS pulled out all the stops with a full-on fire sale and still aren't even close to closing the weekly sales gap.