arcaneguyver said:
I'm fairly certain (but not 100% positive) MS is taking a loss at $349. The reason MS is putting the basic system price back up to $399 in January is either an attempt to put pressure on people to buy now rather than later (further buffing up their 2014 holiday sales), or they really are taking a loss on these systems and are only willing to eat that loss for the holiday season. |
Problem is, the first article you quoted is from a year ago and it included the Kinect at that price. Even then, they claim the cost to be $350 at that point for the system and a cntroller. It is still a guess, because no one outside of M$ really knows what they are paying to have TENS of millions of something made.
The second article (also a year old) is just an analyst guess. It is not based on any actual facts released my M$.
Add to that, M$ fiscal years don't match the calendar. I think theirs ends at the end of Feb or March or even June.
I agree that they are trying to push the sales into the holiday quarter, but I disagree that the price will go back up. It is common to say that a product is "on sale" for a certain time, it creates a sens of urgency and forces people to make a decision to take advantage of the "deal". After the holidays, you will see M$ release a statement that because of the great consumer feedback or some other BS, they have decided to keep the price at $349 going forward.
It is near the end of the end....