They do care, but they've been through this before with the GameCube and they're not willing to sink the company into further losses to try some ill-fated attempt to "save" the Wii U.
They dropped the GameCube to $99.99 relatively early in its life cycle and it still didn't finish with great sales.
I think Nintendo's reasoning is only about 18-20 million people are going to buy a Wii U no matter what they do, there's no sense in eating extra losses in that case.
It's like if you were running a marathon and your aim was to finish in the top 10 ... but you hurt yourself early on ... you still want to finish the race but you know any chance finishing high is now out the window. So you run at a slower pace so as to not hurt yourself any worse when you get to the finish line. You'll finish the race out of pride, but you're also not going to hurt yourself worse by running harder than you have to. That might cause the injury to be worse in future races.
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