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Platinum's games don't sell well because not only are they niche, but the majority of the time they try to push these really deep and involving off the wall storylines that are awful.

With Vanquish if you've played the full game or the demo the storyline is beyond boring. The game itself may have had great gameplay but it was nothing but a fast paced cover shooter with nothing to break the monotony. The storyline is garbage and it's just one shooting gallery to the next.

Same thing with Anarchy Reigns. It's a game that has okay gamaeplay that quickly gets super repetitive before you finish the first map and a storyline that is complete garbage. You either skip the storyline and it's nothing but repetitive subpar gameplay, or you have the garbage storyline to break the monotony in between.

Again the same with Bayonetta. Another game with good gameplay and a garbage storyline. The gameplay has a lot of variety though but a few things kill it. The unique gameplay segments they introduce in between and the many many many segments of button mashing kills and QTEs.

So it's not that they're a developer that doesn't know how to create good gameplay, it's just that they screw up everywhere else way too much that the quality gameplay really doesn't matter when the rest of the game holds it back.

The one Platinum Games that I've played that I can say has been amazing has been God Hand. Excellent gameplay and the storyline was some b rated comedy that was entertaining but also didn't drag on. It was short and to the point. It launched at a budget price of $30 so it may have lost sales because people thought it was a budget shovelware game, it was bashed by critics who just sucked ass at video games, and the games cover art certainly didn't do it any favors.

I own the Viewtiful Joe games also but haven't ever played them.