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They're actually not even *that* bad. The commercial's last year were worse.

Nintendo is just never going to be "cool" ... not unless they have a radical change in their leadership and radically alter the types of games they make.

Nintendo is the sugary-sweet, family-friendly option in the industry.

They've never really been able to sell mature games that well anyway ... Resident Evil wasn't a big system mover on the GameCube, Perfect Dark sold OK but not as good as GoldenEye, Conker was a miss, their more recent efforts in trying to make Metroid a must-have "bad-ass" IP ala Halo or something haven't taken off either. Bayonetta was a sales dud too.

They just don't have the audience backing to make a move here. Family friendly gaming is what they know, the first Nintendo console is called the Family Computer (Famicom) for crying out loud, lol. They are what they are, I think we as Nintendo fans who have grown older sometimes wish they would grow up, but that's just not Nintendo.