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De85 on 11 April 2008
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ZenfoldorVGI said:
Million said:
I don't think MS ever expected to become profitable with the 360 anyway , the best they can hope is that they break even and use the 720 to achieve 1st place with a proven brand name and more experience in the industry.

I, honestly, don't think that has a chance in hell of happening, and I honestly believe Microsoft knows it.

 

If their goal is to be number one, they should get out now. It's gonna be a hard road to hoe.

 

If their goal is simply to be profitable, then the 720 should be where they set their sites.


 You nailed it the second time.  Corporations care about one number, and one number only, the bottom line.  The only people who care about sales totals and stuff are gamers.  Sure, they probably discuss how their sales are going at meetings, but only as a barometer to measure how much revenue they're taking in.  In the end, the survival of Microsoft's games division doesn't have anything to do with the success of Sony or Nintendo.  We saw last quarter that it is possible for all three companies to profit in the industry, so not achieving first place isn't as big a deal as fanboys make it seem.