Uplay is the cancer that explains why I haven't bought a game from Ubisoft in years. I've really wanted though, they've released some great games (Far Cry, Anno) and some not-so-great but decent games (Assassin's Creed perhaps) I would've played without Uplay.
I have relatively little understanding of the benefits of Uplay for Ubisoft. I guess they get more exposure that way, but that's about it. I've never heard anyone say anything good about Uplay, and while such things probably exist, I have yet to hear anyone claim their Uplay experience is positive as a whole. Basically it's just a redundant system whose main purpose is probably to serve as DRM (or Ubi's own store, I guess).
Maybe in optimal cases it doesn't get in the way, but that's about all you can say in its defence.
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