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soony_xbone_U on 18 November 2014
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ethomaz said:

soony_xbone_U said:

That is exactly what i said.
But i said BF alone is only 50. the Black Friday day sales (and the day after) are only 50%

The week 4, the BF week is 6 Days. Sunday - Saturday
Sunday - Wednesday = normal part of the week
Thanksgiving - Saturday after Black Friday = "The Black Friday Weekend" ;)

U get it now?

There is no data do support that from neither NPD or VGC... that is why I don't get that... it was never showed to us a breakdown by day of sales in the BF week.

There is week breakdown from VGC and from NPD.


The data is "use ur mind"
Do u think 100% of the sales for that week only happen on BF?
Do u think zero % of the sales happen the 4 days before?
Why are there 300k units sold the week (7 Days) before, but now in 4 Days should no units be sold?

Take it or leave it. BF Weekend is about 50%. The whole BF week is about 60%
But if ur at retail, u don't talk about Black Friday week as the biggest week. U talk about Black friday as the biggest Day or Black Friday weekend as the biggest weekend. Because all the deals only happen at Thanksgiving evening, Black Friday and the Saturday after. 2 1/2 days of sales are the "Black Friday"