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ethomaz on 18 November 2014
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soony_xbone_U said:

And the 1060k units from the last week are all sold on BF?
What about Sunday - Wednesday? There're units sold, too. At least in the range of the weakest November week i would guess. So ~150k on ur example

Week 1: 170k
Week 2: 320k
Week 3 : 300k
Week 4 sales before BF: 150K
BF Weekend sales: 910k

910/1850 = 49%


That's the reason, 50% is a very good estimate for the two and a half Black Friday days
IF u want to talk for the whole BF week u can go for 60%, sure...

But BF deals don't happen before Thanksgiving and the PS4 bundle will neither (until all we know so far) come out  before.
So if the XB1 is outselling the Ps4 for ~2:1 the whole month before Black Friday, the PS4 has to outsell the XB1 on BF ~2:1 to break even.

What are you talking about?

There is no Sunday to Wednesday... November NPD tracks 4 weeks only... the Week 4 is the BF week... and yes the example I did it have ~1m in BF week and 700k in all the others weeks combined.

BF Week have 60% of the month.

The difference in the first three weeks of November is small... that is why BF week matter more... like:

Week 1: Xbone win by 50k (that is really a big win for one week)
Week 2: Xbone win by 50k (another big win)
Week 3: Tie
Week 4 (BF Week): PS4 win by 250k (that means 1.1m vs 900k)

10% of the BF Week can cover all the units sales Xbone was ahead all the month... that is what I'm saying.