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Sheesh...this is marketing spin 101. The guy says "shortly" it will have shipped 10 million to retailers. That says absolutely nothing. I consider 2015 to be shortly upon us. This could include post holiday shipments as well as they replenish the channel. Using this info as anything other than spin is being a spin doctor yourself. If that is where you find yourself...and are happy, then congrats.

From Microsoft's perspective, this is a good business strategy. As an intelligent, thoughtful reader of corporate spin, taking it at face value is not seeing the whole picture.