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Welfare said:

The week of the price cut saw triple sales of the previos week, and close to 10 million shipped to retailers.

Serious undertracking here.

I don't think so. Just cleaverily worded. He says shortly 10M. What is shorlty? I'm guessing they are including the huge shipments that will be sent to retailer over the next month for the holiday. Not to get carried away