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Ka-pi96 said:
AZWification said:

Nope! Digital sales should be tracked, but they aren't sadly.

Yeah, they should be. But how can they be? The only way to get anything that would be even close to accurate is to actually ask Sony, Microsoft, Nintendo and Steam for their weekly digital sales figures. That just won't happen, so there isn't anything that can be done about it.

In Television advertising they use something called GRPs which takes a population sample and calculates the audience reach and viewership of TV shows and then applies it to a large area based on that sample. It isn't 100% accurate obviously, but it is close enough for advertisers to use it to spend billions of dollars per year in Canada alone.

I feel something like this could be used to measure digital sales, but it will take a ton of work to put together.