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It is an improvement, I will give you that. But people I think vastly underestimate the power of good marketing. The difference between "kiddy" and "core" is often as simple as a color or a marketing misstep (GameCube). Nothing *makes* the Wii U a "family" console other than Nintendo keeps making it out to be one in their commercials. It is certainly compatible with the "family gaming" concept with a lot of local multiplayer options, but if that makes it "family" than most consoles have been "family" :P

Also, many of these "family" orriented commercials make the console look like an embarassing device to own.  Which means the minors of the house (kids, teens, etc) don't want it.  And the parents aren't going to go out and buy stuff their family actively opposes them purchasing; this is an entertainment device.  It has to be made to look desirable.