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Ka-pi96 said:

Not always, there are lots of businesses that are happy to just stay where they are.

So what if Sony sell 40 million more consoles than them, that doesn't really mean much. Let's say hypothetically the PS4 sells 200m consoles and the Xbox One is 40m less. That would be exceptional, sure they would probably like to be 1st, but being 2nd with 140m sales is better than being 1st with only 20m sales isn't it?


I dont think a company like microsoft settles for second best.

And that's a 40million difference of people buying third party software and online subscriptions for other devices that they could use to invest back into the xbox brand.

And if some of those are dual-owners, we can presume the majority of them would buy multiplats on PS4 over xbox one.

So no, microsoft aren't happy with second best.