ckmlb on 15 June 2007
| mrstickball said: Ultimately, Sony is making the right decision by knowing they've got to lower the price, even if it kills PS3 profitability for another 1-2 years. IMO, Sony's going to take a loss in the entertainment division this generation, something that hasn't ever happened for them. A $100 price drop sounds just about right - by Christmas, the wholesale price of goods should be around 575~600 for a PS3, and dropping it to $500 won't kill Sony, but should make it a far more viable option against the 360. However, MS just needs to drop the X360 by the same ammount ($100), sooner, and Sony will lose a bit (but not all) of their price drop advantage. |
you mean gaming division?
Thanks to Blacksaber for the sig!
