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S.T.A.G.E. said:

Analysts found that the average Sony owner is in their 30's. The median age limit. The Xbox One is focused on mostly the American or western market. Sony has the option to expand into the east as well and thrive if they would just focus on them. There was a time when Sony served but eastern and western interests and if they could find that spark again they would be untouchable again.

But both still target teens and 20-somethings, and focus overwhelming on males.