ethomaz on 07 November 2014
VGC posted a article yesterday about that.
http://www.vgchartz.com/article/252094/uk-price-wars-continues-gamstop-cuts-ps4-price-to-under-300/
But I couldn't find a thread in the forum...
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Found on GAF.
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GameStop UK is running the promotion, with IGN indicating this could be the start of a more widespread drop. They're also reporting GAME selling refurbs for <£290, and bundles on sites like ShopTo now pushing under the £320 mark.
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I have a feeling it is a holiday deal and it won't convert to a official price cut 
