Casual gaming all fad based, just like the pop music industry.
Casuals latch onto a fad for 12-36 months and then they move on to something else.
That's just the nature of that segment of the market, part of the appeal is playing something that's "hip and cool" and then moving on to find something else.
Casuals are not like core gamers in that core gamers when they find a game they like they want basically to revisit that "world" over and over again for like years if not decades.







