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Announced today at PlayFest, this achievement comes in advance of PlayStation celebrating its 20th anniversary in the Australian market in early 2015, and proves the PlayStation® brand continues to be the favourite place to play for Australian gamers. In addition to being the fastest selling home console in Australian history, PS4™ retains the number one next-gen console leadership position**, according to data from NPD Group Australia.
Further to the reception it has received from Australian gamers since its release, PS4 has been a significant driver in category growth since its release. According to Luis Gil, The NPD Group Australia, "the Console Hardware category in Australia has more than doubled in value since release of 8th Generation Hardware in 2013. PS4 accounted for a substantial 44% of the total category value since its launch***".
"As PlayStation powers into its twentieth year in Australia, we couldn't be happier with our position with PS4 at the top spot of the interactive entertainment industry," said Michael Ephraim, Managing Director, Sony Computer Entertainment Australia and New Zealand. "I've watched this business grow over the 20 years and have had the pleasure of being part of the monumental change in innovation and category growth; of which PlayStation has historically been a key driver of. PS4 is now the fastest selling home console in Australian history and this reflects the passion of our players, our partners and the quality of the PlayStation offer."
http://au.playstation.com/home/news/articles/detail/item747643/PS4-crowned-fastest-selling-home-video-games-console-in-Australian-history/
Congratz Sony !
”Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”
Harriet Tubman.
