Sony are now selling their bundles in the UK and most of Europe at EXACTLY the same price as the Xbox One.
MS have Big hitting exclusives going into the holidays, Sony does not.
Sony won't and can't afford to go much lower they are in financial trouble with yet more billion loses just announced and the money to prop up their loss making departments, Smartphones etc has to come from somewhere.
MS can afford to go low and the FACT is Sony would go even lower if they were a successful money making company like MS.







