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Screamapillar said:
I think the Xenoblade themed stage and characters, etc in Smash Bros are deliberately intended to increase exposure and awareness for future titles from the series. It's a brilliant strategy, honestly.

Xenoblade is extremely niche. Most people I talk to about Smash Bros who've seen the "50 fact extravaganza" saw the Gaur Plain stage and had no idea what game it was from.

It was a clever marketing strategy, and one (if they could keep going with it) could pay off very well. As I said, when they revealed Shulk a LOT of people on youtube were curious to know who that was, and interest could definitely peak when they do some research and see the reviews on what Xenoblade is.