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If anyone hasn't realized yet, this thread and its title is pretty funny and makes no sense. Considering that Nintendo's hardware and software consistently sells better in the west than Japan, as a Japanese company they are already appealing to a lot of westerners. It's like asking the Rolling Stones what they can do to appeal to Americans just because James Brown happens to be popular. If you went to the Rolling Stones and said to them, "you should make funk music", they would laugh you out of the room.