Smash Bros Wii U direct led to an increase in preorders "rapidly"

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DaAndy said:

Maybe Nintendo can make a deal. "Buy SSB (WiiU) with the same NIN-ID as SSB (3DS) and receive 20€ discount" or something like that - i guess that would also boost digital SSB (WiiU) sales.

The deal they decided to go with is buy both games and get the soundtrack.