SCEA Needs to Battle MS this Holiday

[Munkeh111]

I'm not sure Sony as a whole can take the hit, they need all the cash they can muster

Let's assume the PS4 sells 2 million units in the USA with a $50 price cut, that's $100m in lost revenue in theory

Of course, they're trying to work out how many more consoles will be sold with that cut. For every console sold, you'd assume 2 games and maybe half a controller. Between those things, they probably add an extra $50 short term, then the extra install base will provide an extra $60-100 per year per console (2-4 games, 1 first party). Maybe another $50 when you consider PS+

So I don't know if they need it. I think the console is selling well enough and it's still the "cool console" that people want. On the other hand, a price cut might deliver a killing blow that will give them "control of hearts and minds" retaking what they had with the PS2