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starcraft said:
I am sure they are not small, but PS Cash cards have been purchased in large doses for a long time due to:

1. Delays in bringing them out in Europe, leading to large pent up demand.

2. Sony's perceived appalling ability to protect your credit card details.

Why Sony need to bring US cards to Europe?

The second point is true... most people don't like to use credit card or paypal... I'm one of the guys that buy PS cards.

 

BTW I agree with the OP... digital sales increased a lot after PS4 too.