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Augen said:
Fusioncode said:
Angelus said:
I don't get it. Why are they calling it Captain Marvel when it's really gonna be Ms. Marvel? I've never heard her referred to as Captain

They want to piss off DC. 

They won that fight when DC changed Captain Marvel to "Shazam". Ignoring how little sense that makes in the actual story, it showed how the character had not caught on when a B/C list Marvel hero had clearly overtaken him.

Marvel owns the trademark for Captain Marvel and have since the 60's.  DC can call him Captain Marvel but any merchandise can't use that name so all DC Captain Marvel merchandise was called Shazam that's why they changed it with the New 52.