Augen said:
They won that fight when DC changed Captain Marvel to "Shazam". Ignoring how little sense that makes in the actual story, it showed how the character had not caught on when a B/C list Marvel hero had clearly overtaken him. |
Marvel owns the trademark for Captain Marvel and have since the 60's. DC can call him Captain Marvel but any merchandise can't use that name so all DC Captain Marvel merchandise was called Shazam that's why they changed it with the New 52.