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Protendo said:

The loyalty argument needs to die in the US.
1.) Atari
2.) Nes: Nintendo | So much for that Atari loyalty
3.) Genesis: Sega becomes a big contendor | Nintendo's previous dominance didn't keep Sega at bay in the US
4.) PSX: Sony | Loyalty didn't help Atari, Sega, Nintendo win
5.) PS2: Sony | So much for that Sega and Nintendo loyalty
6.) Xbox 360: Microsoft | So much for Sony loyalty
7.) PS4 | So much for Microsoft loyalty


Yeah there is no loyalty.  People buy what is best at the time.