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On topic:

Nintendo should definitely look at advertising the Wii U properly.
They could even rebrand the console with a new name.

A couple of weeks ago at a party I hosted, we had two Wii U consoles setup with Mario Kart 8 booted up.
This was so people could play drinking games, socialise, and of course it was optional to play said consoles.

What I noticed was interesting was people come up to me and they asked about the console.
They said they never realised the Wii had HD graphics and what the controller with the screen on it was.
Of course I explained to them the controllers use and that this was in fact a new console. What surprised me was that they were unaware that Nintendo had even released a new console.

Nintendo has marketed the Wii U poorly. Just saying that the marketing is poor is somewhat of an understatement.