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1. Word of Mouth runs fast: People are well aware that multiplats run better or at a higher resolution than Xbox One. My 360 friends don't own 8th gen consoles, but they are well aware that PS4 has the better hardware.
2. We aren't that forgetful nor that forgiving: The DRM catastrophe is still in our heads and while MS has been undoing all their wrongs, we let our guards down and they'll bring it up one again.
3. Steam made us greedy: So $350 and free game. Just last year it has $550 with a free game and Kinect. Well with the steam sales mentality obviously you wouldn't want Xbox to do well on sales, because if they don't they'll just keep dropping the prices and giving out more game.
4. Playstation brand is strong: Had Sony not screwed up with PS3 launch and the Cell processor, Playstation would have been king of the 7th gen specially coming off the greatness that were the PS2 and the PS1.