mornelithe on 27 October 2014
| platformmaster918 said: I honestly think they would ONLY pricecut in America only becuase the rest of the world is already a BLOODBATH. Seriously it's like 5:1 ratio outside UK and US so they probably don't feel much pressure to pricecut until they can make a good profit with it. In the UK the Xbox already undercut them and they still have the sales advantage. |
Well, it's common knowledge that they make most of their profit on peripherals, DLC and software. So, undercutting for the holiday period could be beneficial in the long run. Depends on how much they've been able to reduce the BoM on the PS4 though.
