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It's all about investors !

"Nintendo downgraded over demand concerns
KBC Securities Japan has lowered Nintendo's stock investment rating from "buy" to "hold", and cut its price target by 30 per cent to JPY 57,500 (EUR 371.2 / USD 575.5) amid fears that demand for the Wii and DS consoles is slowing."

They may cut it to 200.
and the DS to 100



Consoles LTD, end 2009, end 2010 - prediction

Wii -  68 million, 90 million - Wii HD in late 2011 - $249

360 - 38 million, 47 million - 720 in late 2010 - $299

PS3 - 31 million, 43 million - slim PS3 in mid 2009 - $299