Seece said:
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There is no real big shift here though. Nintendo hit the gimmick jack pot with the Wiimote for a few years which just delayed the inevitable once iOS/Android proved themselves to be far more mainstream with casuals than even the Wii ever could've dreamed of.
MS positions themselves as a poor-man's Playstation, Nintendo as a niche console for Nintendo lovers with no support from third parties, not surprising MS' position is moderately more successful in the long run. People don't buy brands, they buy a format, and that means when buying a console they want a wide variety of software, not just one style of gaming. That's been true ever since at least the NES/Sega Master System, where most people chose the NES because it had way more games.