Consumer trust is a devastating thing to loose and its effects can linger forba long time... In the end though i think that xbox one numbers in NA represents its actual brand power. Everything can be explained when looking at history. If you look at ps2 vs OG xbox the numbers tells you that price was insanely important. Selling 150 million units has to create some amount of brand loyalty. At the ps3 vs 360 era, xbox catched up because of intial ps3 price. This lead to a network effect for x360 where t he later adopters chose it because their acquaintances were on it. It was a snowball effect and so we are left with this. No price advantage this time aeound for either. Brand loyalty from precious numbers indicater. And now we see how the network effect doesnt really have that big of an impact in terms of brand preference. The early adopters chose ps4 and this is the modern snowball effect as many 360 owners have switched to ps4 sowing doubt in the upcoming purchasers of what to get. It is really just a sub effect of word of mouth and it is more powerfull than any first party release out there. The one thing that xbox has going for it is that NA appears to be far more platform agnostic than EU and JP. Changing the consumer perception will be easiest in NA. Mircosoft needs to focus on its home turf as europe and japan is too far gone. They might also be able to use the early introduction in china to create allegiance to their brand. Of course people can still import from other regions but having your product in a physical store can benefit you greatly since a lot of consumers value convenience a lot more than before.
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