It was a great prediction by Ethomaz at that point in time, but I think the price needs to be much much lower than that.
As we all know, price is not 95% of XOne's problems.
The week of Destiny, you could buy an XOne bundled with a game, and pick up an extra game (usually Destiny) for $399. That's a console and 2 free games.
At the same time, PS4 Destiny bundle made you pay extra for that game on top of the console.
That is almost a 3 game difference - $170 - and still majority of people decided that PS4 is a better value. People obviously don't want to buy XOne just at any price, as they know PS4 will always be better.
So, if we know that people are willing to pay an extra $170 for PS4 being a superior product, the only way to entice them to buy an inferior product is to sell it for $229 or less.
When price reaches that target, only then can Microsoft hope to even have a chance of competing in sales.
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