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curl-6 said:
The screenshots have always been 1080p, indicating that this was the case, but still it's weird; they have targeted 720p in almost every other first party title, why shoot for 1080p with Smash?

Just a guess.

Maybe because you have a lot of things happening on screen at once, and a crispy clean 1080p image helps you keep track of everything without too much eye straining. Try to think about an 8 player battle with screen jaggies :P