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- Better approach
- Well known first party studios and franchises that fits better on my taste
- Third party support
- Well known for support their consoles for 10y+
- Brand recognition

Here in Brazil Playstation brand is god.

xbox got bigger here but more as a "temporary replacement".Basically people bought 360 'cause PS3 was expensive and no piracy.Once the Ps3 price got better,it started to dominate again.I wouldn't be surprise if Ps4 is selling better here than Xone even with the $2000 price tag.