Seece said:
It does though, because at worst sales will lag shipments by 6 months. MS/Sony/Nintendo can't keep stuffing the channel infinitely, those systems have to be sold, and if they don't sell you get a really low Q in shipments. |
A shipped figure only tells investors what retailers are ordering, it doesn't tell them what is actually selling, it's an inaccurate estimate, which retailers are guessing at. A retailer can easily over or under estimate how much of a product they'll need to stock, an example of that would be when a new game (new IP) is released or if you're launching in a new market that hasn't been tapped before in regards to that specific product.
XB1 being launched in china and other tier 2 markets is a prime example of a period when over stuffing would happen, because no one knows exactly how well it was going to sell. These recent Microsoft shipment details are the result of that, so overestimating is very likely.
Again I'm not talking about using forums for estimated sales, in order for investors to make their decisions.
No matter what way you slice it shipments aren't sales, they're supply and not demand data.
FYI Sony gives far more regular, actual sales data than Microsoft and Nintendo. Just because Sony and Microsoft are bigger companies that doesn't mean they don't need to give as detailed information as another company for their gaming business, it's still a part of the company and investors need to know the slightest increase or decrease in business so they can keep track of where the company is shrinking or growing.
Accurate sales will always be more preferable as it's what's actually happening in the marketplace, how much actual product is selling through to customers and what customers are really interested in buying.








