We are more connected than ever, Facebook and Twitter are now ubiquitous, so the 8th gen is more social media affected by a landslide than 7th gen was. So PS4 policy and technical superiority was knowledge that spread like wildfire despite traditional media downplaying it to the hilt. Simultaneously, bad PR and poor policies sunk X1, because bad news is spread instantly far and wide for FREE, while trying to fight city hall from a megacorp perspective means spending hundreds of millions on advertising that may not be nearly as effective. In the end, the consensus of trusted friends and family of gamers outweighs corporate advertising this time around.







