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BMaker11 on 23 October 2014
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SickleSigh said:
man-bear-pig said:
Yeah they're quite disappointing. Microsoft had this gen in the palm of their hands before it started...it's gotta be one of the biggest PR fuck-ups of all time


Sony saying PS3 should require people to get a second job to afford was pretty bad.

No they didn't. That was media spin. Kutaragi said, essentially, the PS3 was so good, you would want to work harder to get enough money to get it quickly. Very different than "you should get two jobs to buy a PS3".

It's pure PR, but he was saying that the PS3 is such a good product, you, the consumer, would want to work more hours to pay for it. My example, for comparison, is that I wanted to go overseas this year on a guided tour. It cost $1500, but it had so much involved that I wanted to work many, many hours of overtime in order get enough money to pay for it. It was so appealing that I took it upon myself to go the extra mile in order to afford it, because I perceived it to have that value. Very different from "you want this trip? You're gonna have to work 100 hours a week to afford it"

http://www.joystiq.com/2005/07/06/sony-wants-you-to-earn-that-playstation-3/

Ignoring the sensationalism of the article, his exact words regarding the value of the PS3 were "for consumers to think to themselves 'I will work more hours to buy one'. We want people to feel that they want it, irrespective of anything else."