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He might be right that it wouldn't be very exciting to see all of my friends in the same mission of a linear game, but he should know that not everything in the future is video sharing and multiplayer experiences. Gamers will sometimes just want to play a good ol' linear game without having to interact with anyone else who might just ruin the experience. If Ubisoft wants to focus on games being open-world, that's perfectly fine; it's what they feel the people want. But they're gonna get a rude awakening when gamers get tired of the same open-world formula they've been using since Assassin's Creed 1.